Bluefin Labs aims to measure the connections between social media and television shows.
Bluefin Labs wants to know not how many people are watching a TV show, but what they're saying about it. This week, the company, based in Cambridge, Massachusetts, launched its first product: Bluefin Signals, a tool for monitoring and analyzing audience reaction to TV shows, which it collects by simultaneously monitoring television and social media feeds.
Source: http://feeds.technologyreview.com/click.phdo?i=84338b9f91954ebbf0d110671583e10d
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