Hypercasual: when the web gets a little too friendly

Lots of companies have tried to soften up their image by adopting a friendly tone of voice, but social media has cranked the volume up. But when even banks and faceless corporations are adopting this facile approach, is it time hypercasual was killed off?

Source: http://feedproxy.google.com/~r/OmMalik/~3/pIrEvf7rh78/

software development news open source software news hardware news computer software news