The rise of location-based apps has been so rapid that there are a slew of products coming onto the app stores most of the time. But few have gone to the trouble of realising that by targeting a passionate user base in one area they may get some head-room over the competition. Hey, it works in the Valley, why not elsewhere? That's the been strategy of young London-based startup Area Now, which bills itself as a 'short-notice event recommendation service' for nearby events. Their iPhone app now in Beta (combined with the site), effectively crowd-sources events from people nearby who want to find out where the latest happening club or event is. You can download the app from iTunes here or start adding events direct on the site. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/6yFwn_fPeQ0/
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